High performance cycling products crafted with Italian passion

Italian brand Fi’zi:k is a premium racing brand and produce high end products for the contact points between the bike and the rider such as saddles shoes and handlebars. It's all about the shape and form of the human body and how it connects with the machine. More than this, Fi’zi:k represents beauty, speed, passion, freedom for those who race against each other, race against the clock and for enthusiast cyclists around the world who identify with the feeling of the fire of competition.