BEWARE THE GROUPSET!
Bike manufacturers know that cyclists may consider the groupset as a good proxy-indicator of a bike's quality. A decent frame is expensive to develop, whereas groupsets are offered to manufacturers at very low prices.
A good frame will outlast a groupset, and you can update the groupset, wheels and tyres at any stage. The frame is the immovable determinant of a bike's ride quality and handling.
With years of experience in bike design we can identify the best bikes.